Archive for May, 2009

The Ugly Beast that Kills Business – Does IT Kill Yours?

Friday, May 29th, 2009 at 8:27 am

business This morning I woke up and found an email from a dear friend of mine. We have been talking quite a bit these past few months (boy, seems like we have known each other for years LOL) and I have been trying to help her set up a few blogs and explain a few things.

In her email at one point she mentioned she had bought some software to make videos that would bring more traffic in than any other program (heck, that is something all of us want right, more traffic!). I received that sales email yesterday as well and decided to have a look, but after a few minutes I closed the screen and went on.

She on the other hand, decided to go ahead and buy the software.

As I was responding to her email, I noticed that all the things I said to her, actually applied to myself and that is what caused me to write this post.

See… in my mind there is one big ugly beast that kills business for internet marketers and the only way to actually become a success online is to kill that beast.

That beast is the Internet marketer him/herself.

Not the person, but their actions or lack thereof…

Now the sales mail explained how to easily make “killer videos” to create a huge amount of traffic, sales pitches like “this video was created in 2 minutes”, “how many can you make a day”, referring to the amount of traffic each video surely was gonna get etc. So yeah, I could imagine anybody watching the sales pitch to start having visions of receiving thousands and thousands of uniques to all their affiliate sites per day, raking in the money as we speak. Besides, it was only a small investment, 40 or 50 dollar I believe, so hey, you would be crazy not to buy it, right?

I am sure that many people watching that sales video and listening to the voice telling he himself was technically challenged and all but with this software he was able to create a traffic monster video in a few minutes, would think they could do the same.

Please understand that I am not ditching the idea of creating videos in order to create traffic, nor am I saying that nobody should buy into the sales pitch, nothing like that.

What I am trying to get at is that before buying yet another piece of software, or yet another “big traffic generator” one stops and thinks about the reason they are not getting enough traffic as we speak.

I mean…there are just so many free resources online that will create targeted streams of traffic, as long as you are willing to put in the elbow grease and work them.

There is no magic pill, no magic formula, creating traffic no matter what anybody says, takes work, it takes time to do the research and find a proper niche, do the research and find proper keywords to rank, and it takes time to create links so that more and more people will find your affiliate site.

So as I was responding to my friend, saying that I wasn’t gonna buy that software because chances are, I am not going to use it, I started thinking about all the resources I already have at my disposal and am not using to the fullest potential myself.

See, after all this time online and seeing so many new launches, so many new products that would pave my way to everlasting riches, there is one thing that any product lacks. One big flaw that no product seems to be able to fix. And probably no product creator wants to fix that flaw because it would mean that any new launch would become redundant and useless.

The big flaw in any moneymaking product is the USER of that product.

And I am not referring to the lack of ability to actually use the product, rather am I referring to the lack of interest to really use whatever tools available already and keep working productively at creating more content and more links to websites to generate traffic.

Back to that video creating software, in the sales pitch it was said that it only takes 2 minutes to create that traffic pulling video, but really come on guys, anybody believes that?

Just a quick reality check here:

You have to find the idea for the video
You have to find the product to promote
You have to find the text
You have to find some images
You have to find some background music
You have to put the video together (which will take a bit longer then 2 minutes, especially in the beginning)
You have to save the video (and then be able to find it on your computer )
You have to upload it to youtube or any other video site

So yeah… it looks like a great piece of software, and probably if you are really motivated and able to figure out things really fast, work on caffeine and all you will be able to create one video in 15-30 minutes, maybe bring that down a bit the more you work with it and familiarize yourself with the how-to´s and short cuts.

My thought, chances are that after 2 or 3 videos, maybe some will even make it to 7 or 8, most people will throw in the towel or better said, get sidetracked by yet another new product that makes traffic generating even easier! My estimation is that only a very low percentage of those that buy the software will actually put it to the fullest potential and actually get to the stage where they see their hard work pay off, traffic streaming in, sales going up and get even more motivated to create more videos.

I actually made 40-50 dollars just by passing on and not buying the software cause I know that I belong to the group of people that would give up after a few videos, getting bored out of my head or just feeling it takes too long to keep going.

Acknowledging my flaw is one step on the right track, second step is getting back to work and be productive today, so I am off for now. I would really like to hear your thoughts on all this though!